Episodes

This week on The Home Builder Digital Marketing Podcast, Terrell Turner of Caruso Homes joins Greg and Kevin to discuss the qualities and skills it takes to become a golden online sales counselor for your home builder.

This week on The Home Builder Digital Marketing Podcast, Rachel Starratt of Red Door Homes joins Greg and Kevin to discuss why every home builder should have an online sales counselor.

This week on The Home Builder Digital Marketing Podcast, Craig Neal of Toll Brothers joins Greg and Kevin to discuss how home builders can create customer-focused sales and marketing teams.

This week on The Home Builder Digital Marketing Podcast, Amberly Mioduszewski of Melia Homes Joins Greg and Kevin to discuss how home builders can ensure the success of their Online Sales Counselors.

This week on The Home Builder Digital Marketing Podcast, Reyna Estrada of M/I Homes joins Greg and Kevin to discuss how home builders can build an effective online sales team.

This week on The Home Builder Digital Marketing Podcast, Lori Ann Dinkins of Mood Interior Designs joins Greg and Kevin to discuss the power of good interior design can have in helping home builders connect with home buyers and sell more homes.

This week on The Home Builder Digital Marketing Podcast, Cory Charles of The SuperHero Mindset joins Greg and Kevin to discuss how home builder sales and marketing professionals can reach new levels of success by discovering the SuperHero within.

This week on The Home Builder Digital Marketing Podcast, Ben Marks and Leah Turner of Melinda Brody and Company join Greg and Kevin to discuss how new home builders improve the performance and success of their sales associates through mystery shopping evaluation.

This week on The Home Builder Digital Marketing Podcast, Alisa Poncher of Strategic Business Specialists joins Greg and Kevin to discuss why home builders must understand the various demographics of today’s new home buyers.

This week on The Home Builder Digital Marketing Podcast, Taylor Burtner of Manuel Builders joins Greg and Kevin to discuss why the fundamental purpose of home building is about connecting with people and impacting their lives through home ownership.

This week on The Home Builder Digital Marketing Podcast, Sharra Mercer of the Gary Mercer Team joins Greg and Kevin to discuss how new construction builders and real estate agents can cooperate towards mutually beneficial results.

This week on The Home Builder Digital Marketing Podcast, Keith McKinney of New Home Star joins Greg and Kevin to discuss how sales teams can support home builder marketing processes.

This week on The Home Builder Digital Marketing Podcast, Bob Schultz of The International New Home Sales Specialists joins Greg and Kevin to discuss how home builders can have successful home sales regardless of market conditions.

This week on The Home Builder Digital Marketing Podcast, Jordan Brown of K. Hovnanian Homes joins Greg and Kevin to discuss how to create sales and marketing teams that work well together.

This week on The Home Builder Digital Marketing Podcast, Tyler Grundmeier of Hubbell Homes joins Greg and Kevin to discuss effective online sales counselor communication practices.

This week on The Home Builder Digital Marketing Podcast, David Hagan of Sales Uncomplicated joins Greg and Kevin to talk about the importance of adapting sales processes to fit the buyer and the market.

In this week’s episode of The Home Builder Digital Marketing Podcast, Bob Mirman of Eliant joins Greg and Kevin to discuss dealing with difficult buyers and how managing expectations is a key factor in doing that.

This week on The Home Builder Digital Marketing Podcast, Melanie Mickie of Engel & Völkers joins Greg and Kevin to discuss the benefits home builders gain by outsourcing sales.

This week Shari Morton of Shared Drive joins Greg and Kevin on The Home Builder Digital Marketing Podcast to discuss the ever-expanding roles of Online Sales Consultants and how important they are in nurturing home buying leads online.

On this week’s episode of The Home Builder Digital Marketing Podcast, Dana Spencer of K. Hovnanian Homes joins Greg and Kevin to discuss why home building is much more than just about selling homes, it’s about emotionally connecting with the home buyer and helping them find the right home for the right reasons.

Erik Cofield of the Association of Professional Builders joined Greg and Kevin on The Home Builder Digital Marketing Podcast to discuss how a detailed examination of your home building business could identify where improvement is needed and where the proper systems could offer support and solutions.

Join Ben Smith of Avesdo as the featured guest this week on the Home Builder Digital Marketing Podcast. He joins Greg and Kevin to discuss the rise of customer expectations in the home building industry.

Join Dave Betcher of AtlasRTX on this week's episode of the Home Builder Digital Marketing Podcast. Greg, Kevin, and Dave discuss how to create immediacy and take advantage of the opportunity to build your brand and customer experience.

This week on the Home Builder Digital Marketing Podcast, Greg and Kevin sat down with Al Trellis, co-founder of Home Builders Network.  During this episode, they discuss the philosophy of balancing production capacity and sales in a shifting marketplace. You don't want to miss this episode.

On this week's episode of the Home Builder Digital Marketing Podcast, Greg and Kevin had the opportunity to sit down with Matt Riley of Group Two. Join as they discuss how to cleverly take on "good market syndrome" and how to continue to set up your business for years to come.

This week on the Home Builder Digital Marketing Podcast Greg and Kevin had the opportunity to discuss innovating the home buying experience with Sarah Titus from Eastbrook Homes. Sarah provides a lot of takeaways, including insight from a focus group, and she reveals some behind-the-scenes coordination of a creative video series.

On this week's episode of the Home Builder Digital Marketing Podcast we welcomed Kim Sandoval of Classic Homes & Flying Horse. She joins Greg and Kevin to discuss how growing marketing expectations have changed the home buying industry and so much more. 

This week on the Home Builder Digital Marketing Podcast, Greg and Kevin were joined by Lisa Lausten, Senior VP of Marketing at Stanley Martin Homes. They discuss how technology shifts should reflect how consumers not only shop for homes but shop in general. You don't want to miss Lisa's noteworthy journey that brought her into the home builder industry.

Join Alaina Money-Garman from Garman Homes on this week’s episode of the Home Builder Digital Marketing Podcast. Greg, Kevin, and Alaina discuss how defining your core business principles will boost customer experience, as well as the impact of women and BIPOC in home building. 

In this week's episode of the Home Builder Digital Marketing Podcast we had the opportunity to talk with Carl Baker from Tresidio Homes. Greg, Kevin, and Carl discuss how the psychology of selling homes is similar to B2B sales, and the importance of being able to change your paradigm to continue to grow your business.

On this week's episode of the Home Builder Digital Marketing Podcast, Greg and Kevin discuss the connection between marketing and warranty with ProHome’s Stacey Kincaid. Stacey is the director of Marketing and Support Services at ProHome and delivers outstanding insight as she’s been involved in home building in some form for the past 20 years. 

On this week’s episode of the Home Builder Digital Marketing Podcast, Chad Sanschagrin from Cannonball Moments joined Greg and Kevin to discuss the habits of successful salespeople and how you can constantly innovate both yourself and your business to the next (and better) version.

Don’t miss this week’s episode of the Home Builder Digital Marketing Podcast as Greg and Kevin visit with Ingrid Prince of Shaddock Homes. She shares tons of valuable information about the unsung heroes of home builder marketing, or more commonly known as online sales counselors (OSC). They discuss the importance of finding the right high-performing OSC for your business and creating a seamless transition from the OSC to onsite sales reps.

Join Russ Stephens, Co-founder of the Association of Professional Builders, on this week's episode of the Home Builder Digital Marketing Podcast. Greg, Kevin, and Russ discuss attracting high-quality leads throughout 2021 while also preparing and setting up your business for 2022.

On this week's episode of the Home Builder Digital Marketing Podcast, Greg and Kevin had the opportunity to chat with Meredith Oliver, Chief Digital Marketing Strategist of Meredith Communications. They discuss making data-driven marketing decisions, how customers have fundamentally changed from the COVID-19 pandemic, and so much more.

Join marketing experts Chris Hartley, Ashely De Young-Seibert & Michelle Smallwood, plus, the always entertaining Kevin Weitzel from Outhouse as moderator. This session from our recent Home Building Digital Marketing Summit lets you see how other home builders are putting their marketing and digital technologies to use. 

Did you miss the Home Builder Digital Marketing Summit? Don't worry, on this week's episode, Greg and Kevin share some of their favorite moments from each day of the Summit. They also share the grand prize winners, so listen close! You might be a WINNER!

This week on the Home Builder Digital Marketing Podcast, we welcomed Ty Udell from Dun Today. Greg, Kevin, and Ty discuss the value digital binders can bring home builders, the end-to-end value in the customer life cycle, and how the buying process is constantly evolving.

This week on the Home Builder Digital Marketing Podcast we were honored to welcome Jennifer Cooper from Truland Homes. She joins Greg and Kevin to discuss the importance of understanding your value proposition as well as how to discover your brand influence and what your company stands for.

This week we had the honor of welcoming Laura Hanson from New Tradition Homes to the Home Builder Digital Marketing Podcast. Greg, Kevin, and Laura discuss her journey into the world of home building as the daughter of a builder. Laura also shares her strategies while shifting to digital marketing to accommodate the customer’s ever-evolving needs. 

Join Greg, Kevin and our featured guest this week, Kimberly Mackey, the founder of New Homes Solutions. They discuss multiple ways to improve your customer’s buying experience, such as improving processes and technology. 

From virtual grand openings, the use of video, online tools, singing with Paramore, working with family and Elvis… this episode has it all. Every home builder needs to listen to what De Young Properties is doing to succeed. 

Ronda Conger of CBH Homes brought amazing energy and insights to this week’s episode of the Home Builder Digital Marketing Podcast. Greg, Kevin, and Ronda explore how to embrace the ever-evolving world of Home Builder Marketing and so much more. 

This week on the Home Builder Digital Marketing Podcast, Greg and Kevin welcomed Mollie Elkman, the president of Group Two, to discuss ethical considerations in social media. She shares her expert insight on all things involving home building and social media, with topics such as how social media has changed our world, and the ethics of targeting home buyers.

Brenna Ryan from William Ryan Homes and North Shore Builders, joined Greg and Kevin for this week’s episode of the Home Builder Digital Marketing Podcast to discuss the mix of traditional and digital marketing. Brenna also shares her experience with several marketing strategies and how they change over time and by location of customer segmentation. 

This week on the Home Builder Digital Marketing Podcast, Greg and Kevin welcomed Anya Chrisanthon from the New Construction Marketing Academy to discuss the process of becoming a follow-up champion. She also explains the importance of a quality CRM program for a successful sales process. 

Hold on to your headphones, this episode is jammed packed with tons of motivational quotes that promise to inspire from the creator of Newhomesales.com Quint Lears. He joins Greg and Kevin to discuss his journey in the Home Building and Real Estate industry as well as the importance of focusing “if you want to be terrific, you have to be specific”.

This week on the HBDM Podcast we welcomed JoAnne Williams, Founder, President, and CEO of JWilliams Staffing to discuss how to avoid costly hiring mistakes in the real estate world. During this episode, you'll learn several tips like what to look for in potential employees as well as how you can stand out as a candidate.

Dave Knowles founder and president of TopBuilder Solutions joined the Home Builder Digital Marketing Podcast to discuss the magic of implementing a CRM program for your home builder business. A CRM (Customer Relationship Management) allows you to track how things are coming into the funnel, how well you're converting them, while also helping you ensure that you meet your goals. In this episode, you’ll learn how CRM programs can positively impact your business. 

Stuart Platt, a managing partner at Outhouse, spent some time with the Home Builder Digital Marketing hosts discussing some incredibly substantial topics to benefit home builders. Stuart also talks about the importance of creating an emotional connection on the website. With interactive website tools outlined in the podcast, you can create an engaging experience that allows your home-buyer prospects the freedom to “play” on your website

The Home Builder Digital marketing podcast enjoyed sitting down with Tim Curtis President of CohereOne to discuss neuromarketing and marketing psychology and so much more. Tim drops a ton of knowledge regarding the cues and triggers that influence the decision-making process and buying. Tim has an incredible knack for looking ahead so listen, learn, and enjoy! 

Ali Pearson Webster of Zillow sits down with Greg and Kevin on the Home Builder Digital Marketing Podcast to discuss ways home builders can succeed on Zillow. The three discuss positioning for the new normal and the importance of communicating with customers on their terms. Ali covers many of the Zillow platforms that help home buyers connect with builders and she talks about the industry’s future. There’s also a squash challenge laid out. It’s another fun episode, listen and enjoy.

We welcomed Chris Hartley, VP of Sales at K. Hovnanian® Homes, on to the show to discuss how to assess and use technology to your advantage to boost sales efforts. Chris talks about how to resourcefully budget for the latest technology, how to choose the right new tools and creative ways to get sales teams to buy-in to technology. Chris has a lot of good energy and great insight so listen in and enjoy.

We welcomed Lynne Parker Davis, Founder, and CEO of NterNow on the Home Builder Digital Marketing Podcast. By paying attention to the home buyer journey, Lynne created NterNow, a handy tool for home builders and buyers. We discuss eliminating barriers for prospects and review some surprising stats, including when prospects like to take home tours.

Recently on the Home Builder Digital Marketing Podcast Greg and Kevin got the opportunity to sit down with Michelle Smallwood, Vice President of Sales and Marketing for Holiday Builders. They take a deep dive into marketing segments for home buyers as well as the different marketing methods to target the correct audience. 

It was an honor to have Josh Steimle, the founder, and CEO of MWI, an international digital marketing agency on the podcast to talk about his 7 Systems of Influence. How cool is Josh Steimle? He has hung out with Richard Branson on his private island. Josh helps people turn their biggest dreams into reality as he works with some of the world’s top business executives and entrepreneurs. Josh covers many beneficial topics on the podcast including marketing, sales, and leadership. 

Bob Whitten, one of the home building industry’s most respected financial and business consultants, joined Greg and Kevin to discuss the importance of aligning sales and marketing efforts. Bob covers essential topics, including why sales and marketing coordination can pay off in a significant way. Listeners can accumulate masses of info from this episode as Bob outlines pricing models, market research, competitor research, statistical evaluation, marketing budgets, sales metrics, and more.  

Kody Smith of NoviHome, joined Greg and Kevin to take a deep dive into opportunities that exist when home builders place importance on the digital experience. Learn why digital tools are the norm in other industries, yet, some builders have not embraced the digital efficiencies and what experience can be leveraged to sell more homes and satisfy customers.

When it comes to thought leaders in the home builder industry, Bassam Salem, CEO, and Founder of AtlasRTX is on the top of the list. We were grateful to sit down with Bassam and discuss communicating with customers on their terms. Bassam discusses how technology can solve business problems, assist with customer service, and boost your ROI. We dive into artificial intelligence (AI), metrics for response time, surprising stats for when home buyers are searching online and so much more.

Gordon Henderson of 149Photos joined the Home Builder Digital Marketing Podcast to share how providing weekly home building progress photos online can eliminate pain points for a variety of stakeholders. Gordon covers how adding value to the customer journey even after the sale, can build customer loyalty through continuous engagement. Gordon also shares his experience of building a spec home and drops some all-important Beatles knowledge.

The Home Builder Digital Marketing Podcast enjoyed having Ben Keal of Private Communities on the show. Ben has excellent knowledge of the home builder industry and digital marketing, especially when it comes to lead generation. He explains the benefits of understanding your lead attribution to achieve better ROI.

Kevin Weitzel of Outhouse may bring a lot of fun and laughter, but he also possesses serious expertise in sales. As VP of Business Development & Sales, Kevin offers a wealth of sales experience from several industries.