This week on The Home Builder Digital Marketing Podcast, Brian Newquist of Kovach Marketing joins Greg and Kevin to discuss the importance of personalizing home builder marketing to create a stronger connection with home buyers. This week on The Home Builder Digital Marketing Podcast, Bill Sieversten of Milesbrand joins Greg and Kevin to discuss how home builders can establish an effective name and a brand that will help build trust and create an emotional connection with home buyers. This week on The Home Builder Digital Marketing Podcast, Brent Niemuth of J.Schmid joins Greg and Kevin to discuss how home builders start building an authentic, well-defined brand story that resonates with customers and is recognized in the industry. In this week’s episode of The Home Builder Digital Marketing Podcast, Melissa Galland of Ginn Group strikes gold when she joins Greg and Kevin to discuss the key elements of home builder brand experience. A legend in the home building industry, Dave Miles, president of Milesbrand, joined the show for a fascinating discussion on the importance of branding. It’s clear Dave has an incredible passion as he shares his knowledge of branding. Dave talks about consumer touchpoints, buying on emotion and how executing a brand promise creates trust. There are a lot of books on branding out there that you can buy, but it really doesn’t get much better than Dave Miles so listen in and learn from one of the top minds in home builder marketing.
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Personalizing Home Builder Marketing - Brian Newquist
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Establishing a Home Builder Name and Brand - Bill Sieversten
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Building an Authentic Home Builder Brand - Brent Niemuth
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Making Your Brand Experience Gold - Melissa Galland
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Branding, The Process of Producing Trust - Dave Miles