In this episode of the Builder Marketing Podcast, Greg and Kevin share a key session from the 2026 Builder Marketing Summit. Mel McLaughlin, Jordan Brown, and Meredith Chapman, all from builders of different sizes, share how marketing really works inside their companies.
Is your CRM a powerful sales engine, or just an expensive database your team hates using? On this episode of the Builder Marketing Podcast, Dave Betcher of Betcher Consulting Group joins Greg and Kevin to discuss how the strategic use of a CRM can help home builders streamline their operations, drive sales growth, and empower their teams to succeed.
In this episode of the Builder Marketing Podcast, Greg and Kevin share an exclusive chat from the 2026 Builder Marketing Summit. Don Dykstra, founder and chairman of Bloomfield Homes, and Angela Kesling, Bloomfield’s Marketing Manager, sit down for a candid conversation about how a high-growth builder organization views, funds, tests, and supports marketing.
Is your sales team operating at full potential? This week on the Builder Marketing Podcast, Brook Jennings of Elevate, Actually joins Greg and Kevin to share how home builders can truly elevate their sales team's performance by focusing on beliefs, actions, and effort.
Welcome to the Builder Marketing Podcast, your go-to source for home builder marketing excellence. Each week, we deliver inspiration, cutting-edge insights, and actionable strategies designed to help you stay sharp, reach today’s buyers, and generate more sales-ready leads. Join us for real-world conversations with industry leaders who share proven ideas and the tactics that actually work.
Hosts Greg Bray, President of Blue Tangerine, and Kevin Weitzel, Partner with Business Development Focus at Outhouse, bring you a wealth of home builder online marketing experience. Join them each week as they interview new guests and challenge you to push your digital marketing results to new heights.