Home builder SEO is no longer enough. Greg Bray of Blue Tangerine explains what Generative Engine Optimization (GEO) is, how AI search finds and uses your content, and what builders can do right now to stay visible where buyers are asking questions.

This week on the Builder Marketing Podcast, Sabine Steinbrecher of Hiveologie joins Greg and Kevin to discuss how educational marketing helps home builders create an unbeatable competitive advantage, build instant credibility, and shorten the sales cycle.

This week on the Builder Marketing Podcast, Leah Fellows of Blue Gypsy Inc. and Carol Morgan of Denim Marketing join Greg and Kevin to discuss the 6^th Annual Online Homebuyer Mystery Shop Report, a comprehensive assessment designed to provide home builders with an in-depth look at their OSCs' effectiveness and efficiency in engaging potential buyers.