36 End to End Value in the Customer Life Cycle - Ty Udell Nov 25 2020

Greg Bray:  [00:00:00]Hello everybody. And welcome back to another episode of the Home Builder Digital Marketing Podcast. I'm Greg Bray with Blue Tangerine 

Kevin Weitzel: and I'm Kevin Weitzel with Outhouse. 

Greg Bray: And today we are excited to welcome to the show. Ty Udell, who is the founder of Dun Today! 

Ty Udell: Hi, thanks for having me. 

Greg Bray: Well, we really appreciate you making time for us today and we're excited to dive in and learn a little bit more.

About you and Dun Today and some of the things you've been working on, but for those who haven't met you yet, why don't we start with just that quick [00:01:00] overview introduction and tell us a little bit about yourself. 

Ty Udell: Yeah, absolutely. So like I said like you had mentioned, my name is Ty Udell, I'm the founder of Dun Today and, we're, we're a digital binder company that's helping builders really transform their customer experience.

Greg Bray: You know, as a digital binder. Is that a word that everybody knows or is that something we need to dive into a little bit, a little bit more just to make sure we're all clear on what that is? What is a digital binder? 

Ty Udell: I think we might want to dive into it. Right? It's one of those things where in most builders, they're providing a bunch of documents that get stuffed in a drawer.

And so when you think of the digital wallet, aspect of your banking apps, your ride-sharing apps, really that phone is your new digital wallet. And so we want to take that legacy digital home or that legacy binder that the builders would give to homeowners and make that digital right in a, in a digital wallet concept.

Kevin Weitzel: So in today's world with COVID, especially kids in public schools that are [00:02:00] radically underfunded are being sent home with tablets. They're being sent home. They're not being sent home three-ring binders. So you're telling me that home builders don't have to send their new client's home, their new buyer's home with a big giant three-ring binder.

That's going to get stuck in that weird cupboard, right above the refrigerator. 

Ty Udell: They don't. No the days of the trapper keeper for anybody that might ring a bell. yeah, those days are over with Dun Today. We can, we can really help. 

Greg Bray: Well I remember trapper keeper. I'm going to go on record. I know, I know that.

I've had one of those. I don't think I have one now, but I have before 

Kevin Weitzel: I've actually written to Greg now, you know, trapper keeper. I come from a very poor family. We were so poor, we couldn't even afford trapper keepers. We just got hope that paper gets to school. 

Greg Bray: No. Well, I didn't say I always had one.

I did. I do know what they are though. Well, Ty, but before we go a little deeper [00:03:00] into that, why don't you just tell us a little bit more about your journey into the home building industry in general, and kind of some of the things you did before and, and know before you, decided to get into this, digital binder business, 

Ty Udell: You bet.

Yeah. So I was, I entered the building industry in kind of a non. Traditional fashion. I was working in high tech, uh, spent, after college, I spent a number of years and a great career at Cisco systems worked for Apple for a period of time. And really throughout the time that I was working in corporate America, I was going through that home buyer journey.

Right. I bought, I rented apartments. I moved into townhouses, or bought townhouses. I did new construction and bought a new construction home. I bought an old home and renovated it. And each time I went through one of those processes, I felt pain as a homeowner living kind of that dual life, right.

Working during the day, and then you've got the, your, your largest investment. And so [00:04:00] as I went through that each time I kept feeling the pain and, and really got to kind of a golden thread of, of there's something that can be done to, to change how we own our homes, how we manage our homes. And that was really the crux of how I entered into the entrepreneurship space, how I kinda got into the home builder space.

It was more. Along the lines of how do we do this at scale to help lots of other organizations that are continuing to feed inventory of homes to the marketplace. 

Greg Bray: Cool. So how long have you been then really in the builder industry, what would you say is when you kind of made that leap? 

Ty Udell: Yeah. So we founded the company in 2015 and we did about, I want to say about a year of market research and kind of figuring out that Yelp meets Uber for home services.

What that means for a homeowner. You know, when you look at Angie's list or the different service. Organizations that are started to kind [00:05:00] of jump into that. And then as we built out the initial prototypes and minimally viable prototypes to it, we really started to see where, okay, the homeowner is, is a, is a crux to this thing from being able to really realize that value, add.

Then as we started to look at some of the macro changes that were happening in the environment, you look at the hotel industry being disrupted by Airbnb, the taxi and transportation industry being disrupted, and really that kind of migration to the digital wallet. When I looked at the building industry, I said, okay, I built something out of a need for the consumer space.

But how do we help that be a technology revolution for the home builder industry that might have lagged in the tech space up until now? 

Greg Bray: That sounds like a lot of work. 

Ty Udell: It is, it is, it was a lot of treading new ground and kind of conceptualizing and figuring out where the, [00:06:00] where the value really sits from a homeowner perspective, from a builder perspective.

And as we started to really go through this, it's really morphed into. That builder tool, right? When you look at the marketing tools that are being leveraged, the kind of omnichannel pieces that builders are now having to start to look at from a standpoint of how are they keeping up with the retail sector in just a different space and being able to help them transition and make that, make that transition to capturing what that consumer demand or what that consumer expectation is now, and how do they transform that into a sales tactic and a value proposition.

Kevin Weitzel: So basically what we've Dun Today provides is you're providing that taylin customer service to where they're not just having to go find this binder wherever they left it in the garage for where they have to go figure out where to add it. But now they have this digital access. Now moving, back to, you know, your relationship with the builder.

Are you just providing them a portal where they plump pump everything in or are you providing a tool almost like a filing cabinet where [00:07:00] they can place things, you can place things? Everything is organized in that kind of cohabitation zone. 

Ty Udell: That's a really great point. So from our experience, no two builders operate the same.

So from building a plan, right. You know some are still operating off of Excel documents. Some are still off paper and pencil. Some are leveraging the latest and greatest of building software tools and ERP systems. So what we really had to do was take that gamut to say, leverage us for how, how you do business, and how you want to do business.

So from that standpoint, we deliver that home binder to the homeowner. But from a builder standpoint, we offload, or we can offload. So where a builder would historically have someone in the office that's the hole punching and putting things into a three-ring binder. We can do all of that. And in the process, we give back to the collegiate community.

So we have a team of interns that we kind of rotate through different colleges and continue to hire. [00:08:00] So that they can get experience in entrepreneurship, startup life, multiple different aspects from customer success through, through sales and, and we try and rotate them through different, different aspects of the company so that they can learn as they go.

And we can provide these, these services to the customers or the builders so that they can focus on what they do best, which is getting homes out of the ground and building a beautiful product. 

Greg Bray: So let's talk a little bit about some of your retail experience to tie in and how that kind of connects.

What, do you think that builders should be learning from retailers or where are retailers way ahead that the builders haven't quite grasped onto yet. Any ideas or thoughts there? 

Ty Udell: Yeah. So, that is, a good kind of the jumping-off point, I think, because if you think about the retail space and going from brick and mortar with online sales, and now the mobile engagement.

Right. Just since the [00:09:00] pandemic has really happened. And even before that Amazon was on a really fantastic trajectory, but how people shop and how people buy. I would imagine a good majority of us here on this call did not leverage the Instacarts and some of those groups that would do doorstep delivery of just your day-to-day groceries, but now it is common practice and commonplace.

So I, I think that from a building standpoint, maybe the days of, of going around and driving around to different communities, when they're on the search, now you look at the Zillow's, you look at the Redfins, you look at Matterport, you look at some of these other, other pieces, even like, you know, one of our ecosystem partners that we've recently started working with Nternow with the guided self tours for homes and the door locks that are on the front and enabling a different customer experience from point of, of.

I think I might want to buy a house to. I don't have anything going on this weekend. Let's go [00:10:00] drive around and take a look at some the qualified buyers to purchase decision, to build to after in life. Right? If that lifecycle of the client experience, which in the retail sector, that's the customer journey that they are so passionate about figuring out.

Every chink in that customer journey to be able to maximize wallet, share out of the person that's purchasing or value, and experience out of the person that's going through that process. 

Greg Bray: So as you think about where, you know, Dun Today, kind of fits in that process, how do you define your kind of ideal placement?

You know, we've talked a lot about documents and I think a lot of documents. At least, I think of that as coming kind of after the sale. and potentially even after the close from a warranty type of scenario. But do you see something broader than that? Or is that really kind of the focus and my understanding right where you guys fit?

Ty Udell: So, we do see a little bit broader than that, right? When, when it's a standpoint of [00:11:00] that life cycle, that, that end-to-end journey of someone buying a home, building a home, and then living in the home. What we're trying to enable is builders to leverage it in different aspects. So if a, a builder wants to sit there during, an introductory meeting with a client, And says, when you buy from us, your entire home is digitally downloaded onto a mobile app that goes with you, wherever you go.

You're going to go to Home Depot 20 times in the first 60 days that you're in that home, whether you're buying different things, getting, getting different items for your home, and being able to have that right. Somebody might move into a home and say, man, I did not realize that my dog keeps running across into the neighbor's yard and, and leaving little bombs.

And the next-door neighbor's yard, I've got to get a fence. And when they go to home Depot and they're looking at fencing and looking at that, they really need their surveys. They need their lot of plans. They need some of those other, other items that are typically in a drawer, in a file cabinet, or somewhere else.

So from that standpoint, and [00:12:00] then on top of that, it's, it's that builder journey. We've got some builders that say, you know what, as soon as somebody goes to contract on my home on a home, I want to be able to start to provide them their selection sheets, the paints code selections that they've made the floor plans when they're finalized and give that social aspect bill because if a build is taking three to four or five months, there's probably going to hit over a 4th of July, a Thanksgiving, a Christmas or a major holiday where people are getting together.

And it's the same purpose of, I want to show you photos of my kid. Well, I'm building a great home. I want to show share with you. One of the exciting pieces of my life that's happening right now, which is this home. And can that be a referral-based piece that helps a builder get more, more clients that come in the door?

Some builders are saying, Hey, I really don't want that social aspect build. I want them to have this the day before the walkthrough. So that it's that kind of unexpected gift for the homeowner. So we've got some that are leveraging it on the very early end of the, of the [00:13:00] build. Some that are doing it right before final walkthrough.

So for us, it can be used from beginning sales differentiator to customer and client experience on the backend. 

Greg Bray: What type of reaction do you get from builders when you try to kind of explain that to them? Do you feel like they get it or a lot of resistance to making this all digital?

Ty Udell: Yeah. So I'll give you an example of that. we got on a call, I want to say maybe about two months ago or three months ago. And, Brad Leavitt, if you haven't heard the AFT podcast, it's, it's a great podcast, but he's, uh, he's the founder of AFT Construction, Scottsdale, Arizona. And we got on, he was driving.

And he jumped on the zoom call on his phone while he was driving. And when we made sure that he was safe, right. I started sharing my screen and basically within five minutes of getting on the call with him to share what the digital binder can do from a client experience, he said, I'm in, [00:14:00] I need this. I, where do I sign up?

It, literally the sales call took five minutes because he said, I'm building these magnificent, beautiful homes for my clients. And I'm delivering them two or three, three-inch binders at time of close. This just makes sense. If they're turning their lights on and off, if they're walking and unlocking their doors if they're leveraging smart home technology and healthy home technology throughout the rest of it, how are we still giving paper documentation?

And so it just, it was just an instant kind of click for them. 

Kevin Weitzel: So you mean to tell me for AFT construction, you replaced their warm and peace, their complimentary warm piece. They're given to each home buyer with an app on their phone. 

Ty Udell: It's all in the app. 

Kevin Weitzel: That's fantastic. 

Ty Udell: Brad, and his team built some pretty amazing homes and, and, yeah, just the interaction and delivery.

We, you know, we delivered a couple of homes with them already and the first one it's just been, it's been an amazing experience. 

Kevin Weitzel: So, let me ask you this. Do you have an ideal client? [00:15:00] So is your product so flexible that you could go to, you know, rehab, construction person and go to a production builder can go to custom home builders. Is, that flexible? 

Ty Udell: It is. So, you know, when we were at the International Builder's Show, we, we saw interest in, in conversation with everyone, from folks that, that do kitchen and bath remodels only to being able to deliver that their appliance information, that kind of thing, to them to high production builders, like the DR Hortons that are doing. Lots and lots of homes, to the, to the smaller, right? Just a couple, to the, to the mid-scale high regional that are doing 200 to 500 homes all the way down to the bespoke custom builders, like, like AFT that are doing, you know, 10, 10 homes or so a year. 

Greg Bray: So, has there been anything that you've seen, Ty, as you've rolled this out with a builder where they suddenly had an idea of how to use it, that you hadn't thought of and you went, Oh wow that's a great application. We hadn't even considered it. [00:16:00] Have you had any of those moments? 

Ty Udell: So we did have one of those. It was very early on in the process and, and the builder that we were working with said, we have, we have two major challenges. One being that when folks go to close, right.

Visualizing, if you haven't built multiple homes before visualizing what a countertop color with the wall color, then the kitchen, those kinds of things might, might look like. And so one of their challenges was, was focused around. When we go through, we have three different selection periods through building their house.

And then when we go through final walkthrough if they don't like what their ki, what their countertop and the wall color looked like, they. They said, Hey, this isn't what I selected. And so their big thing on the application was I want to load each one of those selection sheets into the application so that when we go to close, we're more than happy to change your countertops or your color, but this is what you selected.

So it kind of, it helped [00:17:00] create a level of delineation from. That Goodwill type of claim that can cost builders a good amount of money, or even a time of close if they're trying to close for a month-end or something like that. So that was one kind of UN, unfounded or, or unanticipated benefit to a builder was really kind of keeping a homeowner and that level of expectation on this is what you selected.

We're more than happy to change it, but it's going to be a change fee. so that, that was one aspect.  

Kevin Weitzel: But to the defense of the home builders, the scenario you painted, where when they're sitting down for contracting and they say, that's not what I selected. Almost always it is what they selected. They're just having a change of mind.

But that being said, and they've now hopefully admitted their mistake or, you know, the home builder has to adjust for that mistake. Have you seen any mistakes out there that a home builders are making regularly? Besides handing out archaic war and peace novels to their, their home buyers 

Ty Udell: There, you hit it.

Yeah. One mistake that I think we continually see [00:18:00] is this is how we've always done it. And I think that in this day and age, being able to get over, this is all, this is how we've always done it to a simple change or the lift. Right? If it's a standpoint of we're building so many homes that we just don't have time to change our process.

I don't, want to say that it's a mistake, but are their eyes a little bit closed with the bl and having the blinders on of, I need to get through these homes. I need to get through this process so that we can continue to move forward as opposed to, how can we continually innovate to deliver next-generation experiences?

And I think that you know, there's one example of that I can kind of give, and I'm not going to use the name of the builder, but their CEO was sitting on an airplane. And as they were sitting on that airplane, they sat down next to a young lady and said, do you own a home? And she said, yep.

I just bought one. And then [00:19:00] when they said, Oh great. You know what kind of home did you buy? And she rattled off the name of the builder and they said, Oh, okay. And it was not them obviously. And I said, why, why did you choose them? So well, Because I could do, I can do so many of the things on my phone, you know, I could open my garage doors or turn my lights on and off.

And I said, Oh, so it really wasn't about the community. It wasn't about the amenities. It wasn't about the quality of the build. And this younger, younger lady said, no, it was, it was really about the ability for me to have, you know, a portion of my home on, on my mobile device to be able to deal with it.

And that was really the aha moment for that builder that had been. So delayed in making technological changes through their process, that it was really the if I need to capture if I'm really trying to capture this next generation of the homeowner as, as mobile devices proliferate our lives, I've got to make a change.

And by that point, it was almost too late because this other major builder was two steps ahead of them. 

Greg Bray: You know, [00:20:00] I think that's a great example. Ty, we, we had a conversation, previously with, Jimmy Diffee from Bokka group, and he was talking about this idea that that homes in a lot of ways are becoming commoditized, you know same trade, same materials, you know, and, and a lot of what the opportunity is to differentiate lands on that customer experience.

And, how they perceive that. And so this idea that they're granted by the time, maybe they start to understand the experience themselves. Maybe they're so far into it, that it isn't a make or break type of thing. Whether I'm getting a binder or I'm getting an app, but when they show it to their friend and it's cool that, that type of referral type of moments like, Oh, well, I'll remember that, that these guys are up to date.

If you will, or, or whatever type of words you want to use that, you know, more modern or whatnot with their technology. I, I do think it's a point of differentiation, you know, a way that a builder can be [00:21:00] different than the other builder down the street. How do you feel about that? 

Ty Udell: If you think about it from a standpoint of the nomenclature of smart home, right? That's one thing where. Everybody was trying to keep up by offering a smart home. And they, the definition of a smart home could change so rapidly from yep. We're putting Alexis in two nest thermostats to smart lights or whatever the case might be. But then, so if they're touting that they're selling the smart home.

And then they say, Hey, here's your, here's your final walkthrough? Here's your binder. Don't lose these pieces of paper that kind of takes that notch and just says, wait, what are we doing here? so, so I, you know, I agree with you and that when we look at it, it's really how do we take that and create that end to end value differentiator.

Or as I like to call it the customer experience, it's not having a customer service department. You're providing an end to end client experience from the time that [00:22:00] they hear about your brand to the time that they see your homes, to how the actual selection processes happen. And, you know, on top of that, one of the other aspects that we see time and time again, when we have a conversation with the builder is we say, how often does this happen to you?

It's two years after you finish building a home. And a homeowner calls into the main number and says, what are my paint colors in my living room? I'm standing at the paint department of Lowe's or Home Depot. I'm trying to get touch up paint, and I need to know what those paint colors are. That's non-revenue generating, it's tying up the phone lines.

It's not selling new, and it's a negative client experience when that homeowner who has this, this home doesn't have those fundamental. Components right there with them. So when you think about it as part of a lifetime value of that client, when they go to buy their next home, that, you know, we were, we were just talking with an insurance company the other day, and I think, you know, average life cycle of a [00:23:00] policy is six years or five years, which typically means that a homeowner was changing their homes, selling a home, doing something else.

When that happens in this, in this market, you've got to build that brand loyalty so that you sell them your home, the home, and then you sell them their move-up home, and then you sell them maybe a downsizing home as their kids go off to college. And they want to get a little bit, get a little bit tighter on the monthly expenses, something like that.

But how do you sell them multiple homes? 

Kevin Weitzel: Will you just bring up a really good point. So let's say I'm a home buyer and Greg bought a home brand, spanking new. He got that, that, Dun Today app. And then when I buy his home from him, does that carry forward to me? So now I have all that information of what the paint codes were, what the utilities were, and where all the connective pieces are.

And, photos of the insides of the walls during construction is all that carried over to that portal for me to use as a buyer. 

Ty Udell: It is. Yep. All data can be transferred. Yep. [00:24:00] So we want to be very cautious of data protection for people. but absolutely when, when homes are resold, when, when things go wrong or even if it's, you know, a husband, a wife, or maybe even a property management firm, if they hire a property management firm, we can even transfer that to a property management firms so that they can help with taking care of folks. If they have multiple homes. 

Kevin Weitzel: It could be revenue generator at line item for the builder to have this add-on service that they can carry on with them. 

Ty Udell: That's right. Yep. So a lot of times we're even seeing where the cost of this application on a homeowner's perspective. So we do on a billing per price per home standpoint, but we're builders are taking that, marketing it up and, and we're, we're doing all the data entry for the builder.

It's just a pure profit center for them. So here or there, it's not costing them anything to deliver this next-generation client experience. And they're making profit while doing so. 

Greg Bray: I loved your example of someone a couple of years later, trying to find their paint colors, right. And actually calling the [00:25:00] builder to remember we a client not too long ago.

We were talking to about their experience adding, you know, online chat to their website and all the high percentage of chats that were coming in were existing homeowners looking for information. 

About their home. They weren't new prospective buyers that we're trying to get information about buying a home.

They were their current customers who had already bought a home and were looking for things like I need my floor plan or I need my paint, or I need whatever, you know because they were trying to deal with some of those issues. And it was the, it became the sales departments uh problem to get these handed off to customer service because they were coming in through the website, trying to get their questions answered.

And it just seems like, wow, what an efficiency gain. If this information was already available, ready to go, easy to find where, where you wouldn't have to bog down these other people, trying to retrieve that and be supportive there. So it's, I think it's a real issue. Definitely. 

Ty Udell: And [00:26:00] we can help with that.

We can we're backward compatible as well. So if a builder says, Hey, I've got X amount of homes that were built in the last 12 months or 18 months that we want to put on the system, when we're onboarding a new builder, those are things that we can do. you know, some builders want to be a little bit cautious of that, just from the standpoint that could that open up a, a series of warranty claims that they add homeowners on that are past their warranty date.

Right. but we just, so we can take that from, from any standpoint, and again, it just really kind of depends on the record-keeping of that builder and how they operate and what documentation they, they already have. But that's the beauty of this is the simplicity of adding these homes. We, can do that, in a backward fashion for people that, that still have existing homes under warranty.

Kevin Weitzel: So speaking of that further on down the road, this is after the home builders sold the home, does the home buyer have the ability now to utilize that portal, to add in like, if they replaced their, windows or if they replace their appliances, they can update that information and keep that current.

[00:27:00] Ty Udell: So, the first answer to your question is absolutely. Second part to that is I do want to kind of hit on one thing, the portal aspect. So when we went through this application, we started, we really did a lot of research from Nielsen and where people are spending their time. And when, when you look at, the age brackets of homeowners and where they spend their time, It's I believe it is baby boomers and, and the next generation are spending between 25 to 35 hours per week on their mobile devices.

When they looked at and when they took that to the next level down, it was 92% of that time was spent inside of applications, not web browsing, but inside of applications. So when we use the word portal builders, now that's the, the technology that, that a lot of builders are using. Can offer a home buyer, a [00:28:00] portal where they log in and maybe they can submit their warranty request or have some access to some of the documentation on their home.

But when I'm standing at home Depot and I need access to my home, that would require me to remember a username, remember a password, remember how to get there. And so when I do that, I'm standing in, in that, that retailer, I'm Google searching my builder name, I'm looking and searching to get to a builder portal.

Then I'm resetting a password because I probably didn't remember my username or my password. And then I'm waiting for the email to get it. Then I'm activating it. Then I'm going, and you can see that this is a seven-minute process that they're sitting there just getting frustrated.  

Kevin Weitzel: Ty, if you keep making fun of me like that, we're going to have an issue.

Ty Udell: So, what we said is there's no portal for the homeowner. A homeowner just needs an app. If they're going to spend their time on a mobile device, whether it's a tablet or a phone, just get on the app that face ID recognizes and jumps them right in there, and away they go. So the [00:29:00] builder has their portal so that they can access that and keep that more as the CRM and be able to deal with that.

But the homeowner they get that's the beauty of it. They just get its application. Perfect. 

Greg Bray: Yep. No, I appreciate that. 

Kevin Weitzel: You're a smart dude Ty. I really appreciate the fact that you know, I hear things like, you know, that you studied Nielsen reports. You know, if you're, if you're looking at that granular level prior to rolling out a product, that means that you have done a lot of that background work before you release it and just make home builders, Guinea pigs.

I applaud you, for doing that background work ahead of time. 

Ty Udell: Oh, thank you. We're just trying to try to help change the game a little bit. 

Greg Bray: Well, Ty, we, do appreciate your time today. We want to be mindful of that and, and just kinda recognize, how long you've shared with this. But as we kind of wrap up, you know, just a few more questions, what are some of the things that you're looking at in the future?

What are some trends that you're watching that you think are coming that will continue to evolve? And in this particular [00:30:00] area, anything specific to share. 

Ty Udell: Yeah. So a couple of the things that we're really looking at from our standpoint is that ecosystems. So we're looking at, you know, and a good example of that would be a company called NterNow, and they do door locks, and Lynn, the CEO has just been absolutely fantastic.

And some of the conversations that we've been having and, and how we've been working with them from an ecosystem standpoint. And, and it's really, you know if they're looking at it from the very onset of touring homes on an unassisted. And we're looking at it from a standpoint of the getting to a contract or helping differentiate a builder on the sale.

So the self-guided tour happens, then the contract and sales cycle happens and then the building and livability, we're trying to extend what that real ecosystem looks like as, as having done today. Be that platform or part of a platform for integrations to insurance companies, mortgage refinancing, selling your home and the real estate space and kind of really expanding out that [00:31:00] value, add that a homeowner gets by having the the information that's in, in this application, um, you know, be, become more valuable to them.

On top of that, it's really, where do we go? What technologies are becoming more available with the advancements in the mobile technology? If you think about either LIDAR, augmented reality, scanning functionalities, things like that, that are, are helping to, to bring that in. And so it kind of goes back to, a question Kevin, that you just had, not, not too long ago, but.

Yep. If I get a coffee, if I get a new coffee maker and I want to put that into the application, I can add that right into my app. I can get the manuals and put those in there. If I get, uh, you know, and I'll give you an example, my wife, we just got a new vacuum for the house and it had two different filters.

One was a Febreeze type filter that went inside of it and another one on the bottom. And then there was some type of, an ancillary filter that went on top. And the first thing she did was pull [00:32:00] out. Her dun today app and add a, a vacuum. That's not even a fixture inside of our house, but it was just that because she wanted every 90 days for the app to be able to notify her.

Hey, it's time to change the air filters in your vacuum. So that she's not sending out polluted air through the rest of our house. And so now that you know, in the app will notify her every 90 days. Hey, it's time to change your, your air filter. She clicks on the button, it goes out to Amazon. It-dumps into the air filter part numbers, and she buys them right through her Amazon prime.

It gets delivered to the house next day or two days later and away she goes, so she's, she's helping to take care of our family and the air that we're breathing by adding an additional things that, that weren't in the home when we bought it right. 

Greg Bray: Well, that's that's an amazing example. I was just thinking about the last time I had to get the water filter on the fridge and how long it took me to find the right one and make sure I had the right part number it's kind of painful.

So it's a great example of some useful case's there. 

[00:33:00] Ty Udell: What are all the things that we're doing today? Air filters for the home? Right? The last home that we had had seven different air filters that were four different sizes. And so just being able to automatically pop up and buy them right through Amazon water filters for the refrigerator, any of those kinds of things, right?

How do we enable people to take care of their home and just make it simple? Or when they go to home Depot and they're looking for Christmas lights, they can, they can pick up something for their home without having to say, Oh man, I need to look at that when I go home and come back. 

Kevin Weitzel: So as we're wrapping up, I always end, this is completely changing gears, but I always find it interesting.

What high tech people still appreciate low-tech things? Do you have any one item in your life, like an old Wi-Fi system or a windup watch, you know, a rotary phone, something in your life that's so low tech that you're almost embarrassed to admit that you still have it and still use it? 

Ty Udell: So it's funny that you mentioned that I've always been fascinated with vintage Porsche's and so the, you know, the last car that I had was 1981, Porsche [00:34:00] did not have power steering did not have power brakes, you know, barely had air conditioning if you call that even working. Right.

 Yeah. Yeah. So, but this girl experienced of driving that car or, you know, a windup watch, like the old omegas speed masters that you have to wind every day.

Those are some of the things that in this high-tech realm, I still have enjoyment in, in some of those low tech pieces, but you know, what's actually funny about that is I took that low tech car. I put that into my dun today application so that my done today, home application reminded me to change my oil in that car every, every three months.

Kevin Weitzel: And I noticed that in your response that you didn't say three-ring binder, You didn't say that you still love those three-ring binders. You know why? Cause they're junk. Nobody wants them. Nobody. They need them, but they don't want that capacity anymore. So I appreciate you not mentioning that you still [00:35:00] like those.

Pieces of garbage. 

Greg Bray: I just want to know anyone who's looking for a Christmas gift for Kevin. He does want a collectors trapper keeper. I can get you his address 

Greg Bray: Well, Ty, if there are people listening today who want to learn more, what's the best way for them to connect with you or learn more about Dun today.

Ty Udell: Yeah, our website is www.duntoday.com Or you can give us a call and our number is (919) 802-2211. you can drop us an email at info@duntoday.com. 

Greg Bray: Thank you again, Ty so much. I think it's been a great conversation and you've got some real interesting insights there, and we appreciate you sharing with us.

Ty Udell: Thanks so much for having me. This has been fun. 

Greg Bray: Thanks everybody for listening today, we invite you to join us again. Next time on the Home Builder Digital Marketing Podcast. I'm Greg Bray with Blue Tangerine 

Kevin Weitzel: and I'm Kevin Weitzel with Outhouse. Thank you. [00:36:00]