242 2024 Home Builder Digital Marketing Summit Recap - Greg Bray and Kevin Weitzel Nov 6 2024

Greg Bray: [00:00:00] Hello, everybody, and welcome to this week's episode of The Home Builder Digital Marketing Podcast. I'm Greg Bray with Bl Tangerine.

Kevin Weitzel: And I'm Kevin Weitzel with OutHouse.

Greg Bray: And everyone, we are so excited today for a special episode. We are just getting back from the 2024 Home Builder Digital Marketing Summit. We are pumped. We've learned a lot. We're actually a little tired, but we wanted to share some of the great things that we learned. I'm just still so excited, Kevin. Just really quick, what was your [00:01:00] overall feeling about the event this year?

Kevin Weitzel: Seamless. I loved how smooth and seamless that it was. Honestly, I took away so much from so many of the contributors.

Greg Bray: I was really happy with how everything turned out. I thought our speakers came well prepared. They had great insights. The feedback from our attendees, everything I'm hearing is that they got actionable things that they could take home and do right away, get started on without just a bunch of fluff and rah, rah.

Not that we don't like a good party, right? Everybody likes a good party, but we really wanted to bring the education and I feel like our speaker group really did. What were your thoughts on kind of the overall effort that the speakers put in and the things they talked about?

Kevin Weitzel: I am highly impressed because, as a lot of our listeners well know, I am not a rah rah guy. I am not a fan of the rah rah sessions that pump everybody up. They don't seem to really do anything other than a short lived experience. I like action items, takeaways, things that you can put into action when you get back to the office. And I truly do [00:02:00] believe, especially this year, more so than even years past, all the way from our keynote to the final panel, that there were actionable items that were discussed in every single session.

Greg Bray: So, for those who are not familiar, we've done this now for several years in a row. Our goal is to bring digital marketing education that homebuilders can really use. Let's dive into some of the details of some of the things that we heard and saw and everything else. We kicked off day one with Alaina Money- Garman from Garman Homes. She was talking about true connections, and wow, Kevin, she connected with the audience. Didn't she?

Kevin Weitzel: She did. It went past just the connection of industry but how they give back in the industry. You know, like some of the huge projects that they've done that are literally giving back. Not just Garman Homes, but also their trades would step up to the plate and give back. They had a series of tiny homes for people that are mentally ill, mentally unstable, having some struggles in life. From beginning to end, I mean, there wasn't one eyeball that was not on Alaina [00:03:00] during that presentation.

Greg Bray: Yeah, she really helped us understand that it's a lot more than just running a business, right? It's all about people, both the people that work for you, and she talked about what they do there to help connect those people with their team. It's the people you're working for and selling to and providing homes for. And then again, like you mentioned her community connections. She had connections going everywhere.

Kevin Weitzel: I wish I had a better skill for remembering quotes that aren't just from silly movies because I've got silly movie quotes running out of my rear end here. But some of Alaina's quotes along the lines of that, you're not just building a house, you're not building a home ,you're literally building the place where people raise their families. Just some of the points that she made were so on point that anything else is just business. You know, it was truly beyond just the business factor.

Greg Bray: Well, and some of her story about how she had to make new connections just because of some of the gender bias that she encountered early in her career, as she was trying to learn and become a builder and kind of showing up and asking people to [00:04:00] teach her and everything else. And they were kind of like, who's this person? What are they doing here? And she had to kind of win some folks over and those relationships carried on into long term. It was really a great story.

Kevin Weitzel: Oh yeah. Well then, we got graced by the NAHB, the National Association of Home Builders. Robin Haverly came and did a condensed, just a Reader's Digest version of a huge home study that the NAHB does every year filled with facts and stats and little factoids here and there.

Greg Bray: Yeah. And this study on it's called What Home Buyers Really Want, it's something they've been doing for many years. And so, they've got comparisons of how those trends and interests have changed over time. We actually had an opportunity for those who haven't heard it yet to interview Rose from NAHB about this same study and get a little more into the details. But Robin was sharing all those details. Our attendees were really interested because we have to connect with buyers by providing a product that is going to match up with what they're looking for.

Kevin Weitzel: You know, I'm always jealous of people's ability [00:05:00] to take notes, but I'm surprised fire didn't happen with the speed and the veracity that people were taking notes, scribbling onto notebooks and workbooks, with all the speakers, really.

Greg Bray: There was definitely a lot to take away. And of course, in today's world, you just take pictures of the slides with your phone, right? You don't have to write it all down anymore. But they definitely were doing that. We then had our breakouts. So, Leah Fellows from Blue Gypsy Inc. was leading our OSC track. So, our OSC's went off with Leah and her folks into the other room and had some great insights. I wasn't able to attend those meetings, so I don't know everything that they talked about over there, but heard some great feedback about all the things that were going on in the OSC track. Did you have any insights from the OSC's Kevin?

Kevin Weitzel: They literally could have been talking about checkers strategy, and I'd be none the wiser. But from what I gather and what I hear from all the attendees and the post conversations is that it was chock full of conversational educational tidbits about being an online sales counselor, implementing online sales counselor program, tips of [00:06:00] the trade on how to be better at what you do.

Greg Bray: Well, on the marketing track, we then were pleased to hear from Paula Huggett from Bokka Group. Paula came, Kevin, with some data that we didn't even know we were going to get because Boca Group has just done another version of their conversion study that they've been doing for several years. She shared with us some of the data from that study that hasn't even been published yet. Talk about getting to hear research data, just fresh from the field, fresh from the report that hasn't even been published yet, that was terrific, and I can't wait to see all the data that they have to share coming out here in the very near future.

Kevin Weitzel: Now, my mind might have been slipping a little bit, but I could have sworn I saw a slide that said that 90 percent of homebuilders want to live next door to a guy with giant sideburns.

Greg Bray: You know, I don't know that I picked up on that slide.

Kevin Weitzel: Well, then. Right after that one, we had Cory Dotson, one of the Blue Tangerine geniuses if you ask me. I love his content. His was actually about A/B testing, the [00:07:00] whens, the wise, the where's, the how to maximize and get your successes out of that A/B testing and be able to implement the changes, if you will, from the results.

Greg Bray: What I loved about Cory's presentation is that he actually did it as a quick tutorial. We even called it a turbo tutorial where he showed people exactly where to click, how to set up a test. Obviously it was a simple test for the demonstration purposes, but it was still valuable because so many builders don't take the time to do these A/B tests because they think they're too hard. They think they're too complex. And Cory really showed that, you know, with some of the tools that are available now, it isn't that hard to do.

And sometimes the difference of just the words on a button or the colors on a button can make a huge difference in the conversion rates that come through on your website. And so, he showed us how to do that, how to set up one of those tests in the tool, and be able to move forward in collecting that kind of data. So, I think people may have been a little surprised that it's not as [00:08:00] scary and as hard as you might think it is.

Kevin Weitzel: Absolute fact.

Greg Bray: After Corey, we were privileged to hear from a panel interview, if you will. Kody Smith from Novi Home led that panel, and he had Jason Kipker from French Brothers Homes and Rachel Starratt from Red Door Homes, and he was talking about some of the ways that they use technology and implement technology into their sales and marketing processes.

I love the way that he was able to compare because Jason and Rachel come from very different builders as far as the kind of homes they're selling, the areas and the target audiences they have. And so, you could see some of the differences that came from those different backgrounds, but also there were some commonalities as well, in some of the things they had to overcome. Anything that stood out for you from that one?

Kevin Weitzel: Yeah, I liked it because I know geographically, one is east coast and the other one is over in New Mexico and they are completely different markets, and even though they utilize technology in different ways, they find a similar pathway to maximize it to their advantage. That's really what it came down to is that [00:09:00] it's not a question of whether you're going to use technology or not, but it's I am needing to use technology and am I leveraging it to my best capabilities?

Greg Bray: Yeah, and they talked about getting buy-in from the team and getting approvals from leadership and how you decide which tools you want to test and review, all kinds of very practical day-to-day examples. Honestly, Kevin, hearing directly from builders who are doing it every day is so powerful.

So then, of course, we had a delicious lunch. So, after that, we had our roundtable breakouts, and this is always one of the more popular things that we've done over the years where people really like getting together. I know, Kevin, you had a chance lead one of those groups. Tell us a little more about how that went from your perspective with the roundtables and those conversations.

Kevin Weitzel: So I'll tell you what I like about the roundtable. It allows you to be an expert that is on the topic, but it's not you necessarily or me necessarily talking. It's me introducing the topic and then the builders connecting with each other on their [00:10:00] successes, their failures, their mistakes, their missteps, lessons learned, and I think that's what they gain the most value from. They're not just being spoken to, but they're collaborating with each other. And that is what we get the highest number and remarks and comments back is the positivity on the round tables.

My personal round table was on connecting digital strategy. When you do have a platform, you know, how do you connect it to various other platforms? And it is a common problem. Every single builder that was there, no matter what their level of sophistication was, runs into roadblocks where they can connect 1, 2, 3, 4, 5 different things, but there's eight or nine other things that won't connect to those various attributes. So, I feel their pain. I really do

Greg Bray: I think it's so amazing in this industry in general, how generous people are with sharing their knowledge and their experience with others, and that really shows in the round table conversations. Obviously some people are more experienced with a particular topic than others. We had 13 different roundtable topics for people to [00:11:00] choose from and all of them had people participating. Nobody sat with an empty table, you know, where nobody wanted to talk about that particular topic, and I think that was great.

Our various sponsors and team members that helped lead those discussions were really great at making sure everybody felt comfortable sharing and were involved. And it's a really great opportunity to learn from each other and understand what other people are doing, ask some questions and I think make some friends right to be able to reach out to later after the event as well.

Kevin Weitzel: Kind of like a builder 20, but it's a builder four or five

Greg Bray: With marketing people. Right?

Kevin Weitzel: Yes.

Greg Bray: Who understand your world.

Kevin Weitzel: Well, speaking of marketing people, after that we ran into Courtney Stewart over at Denim Marketing, and then she had a builder, Stephani Alsop, from, uh, Artisan Built Communities. That was a pretty cool topic. What was that one?

Greg Bray: They were getting into some social media strategies. Courtney's been someone who's been leading social media programs for builders for many years now, spoken at IBS and other presentations [00:12:00] about social media. She came with some very practical hands on experience. And then she was able to tap into Stephani's experiences of what they do and how they implement it and some of the results that they're seeing. And again, very willing to share the details of what was working for them, what wasn't working for them. And I think people got some really great immediate things that they could go do, or go look at for their own social media. And so, I thought it was great.

Kevin Weitzel: Well, not just that, but one of the interesting factors is that the company that Stephani works for has a pretty large contingency of their portfolio that services active adult, services at 55 plus. It's a definite strategic mistake if you don't think that group is plugged into social media because they are.

Greg Bray: For sure. Anybody who thinks that 55 plus isn't on social media needs to go do their research, their homework a little better. So, after we heard from Courtney and Stephani, we had another turbo tutorial, and this one's from Mila Sorenson at Blue Tangerine. And Mila was helping us get our Google Analytics reports configured [00:13:00] better so that we could understand what's happening at the community level.

I think in your Google analytics, out of the box, you can't always see that report at that level. And she even had a little video tutorial showing, again, exactly where to click, how to set up these reports, how to tie in the various options within your Google Analytics system so that you can start to drill down and understand the community level.

Because communities are coming and going, they have different traffic patterns, and they have life cycles that start and end and all kinds of things, and you need to be able to see that granularity to really understand what's going on at the larger level of your overall web traffic.

Kevin Weitzel: You know, it's funny because I've known Mila for now for about probably eight years, a little over eight years, maybe even nine years now. And I tease her about, you know, her nerd factor, nerd level. She has a definite black belt in nerdness, but I love that she relates it and brings it to a level that even knuckle dragon mouth breathers can understand.

In all reality, it is intimidating. And, you know, when [00:14:00] we switched over to GA4, it's completely different beast, you know, the capabilities, things that it does, things that it doesn't do anymore, things you are comfortable with. So, somebody to peel back that onion and get to the various layers that are actually applicable to a builder's needs, I love that she can just dumb it down to people like me, Greg,

Greg Bray: A black belt in nerdness.

Kevin Weitzel: She's got a black belt for sure. I'm telling you right now, Bruce Lee ain't got nothing on Mila when it comes to nerd factor.

Greg Bray: Gosh, she's going to appreciate that, I'm sure.

Kevin Weitzel: She's going to kill me, but it's okay. She's small.

Greg Bray: Well, you know, we had a new presenter who hadn't been with us before that came after Mila and that's Jeff Schneider from Velocity23. And Jeff is someone who does a lot of work with builders creating email campaigns and nurturing campaigns to help people follow up with their leads. I wish we could have had more time with Jeff, because he felt like we just scratching the surface of some of the things that were possible with what he was sharing.

But he talks about building this whole engine [00:15:00] around your process and mapping out all these interactions that you have throughout the buyer journey and what are the questions that a buyer has at each of these various points. Because then you can create the content that answers those questions. And that was a really insightful thing.

Again, you talk about people taking a lot of notes. It's like, wow, you know, it's like sometimes you sit here and go, Oh, I need to write a blog or an email or whatever and I don't know what to write about. Well, he just gives you this roadmap for what you should be writing about, right? It's how do you help these people through their buying journey by answering their questions?

Kevin Weitzel: Well, I can tell you that it's always good to have the feather in the cap and here's the feather that Jeff gets to have. At the end of our sessions, at the end of the whole thing, you always ask, you know, what are some key takeaways and people are pretty vocal and let us know what they took away from the event. And one of them was that somebody wanted to implement, immediately when they get back to the office, the growth engine that Jeff spoke about.

Greg Bray: Yeah. I mean, of all the things that people learn. [00:16:00] When you get mentioned at the end, that's a sign of something. So Kevin, we wrapped up day one with another great panel presentation. Tell us a little bit more about that one.

Kevin Weitzel: So, Leah led a fantastic, fantastic session with some professionals over at Stevens Fine Homes. Jenna Parker, Naomi Wright Bellamy, Courtney Schmitter, from the various attributes of the company and how they're integrating sales and marketing to create happy customers and what they're doing.

Greg Bray: And it was really interesting to me because we had your VP of sales and marketing Jenna, who's moving into operations, you had Naomi Wright Bellamy, who is their marketing director, and you had Courtney Schmitter, who is their online sales counselor. She actually used to be an onsite salesperson and moved into that OSC role.

And they were able to talk about their journey of when they created the online sales counselor role, the impact that has had in the company, how they were redesigning some of their marketing and their messaging around that, how they were dealing with some of the lessons they were learning. [00:17:00] And again, very willing to share some of the things that didn't quite go as smoothly as they could have. And it was really terrific to see people working as a team to really bring all these different groups or tasks together under one umbrella to work together.

Kevin Weitzel: Oh yeah. But then, Greg, we close the day out with Jimmy V's. Oh, who doesn't like that? Who doesn't like food and libations?

Greg Bray: Well, I think you do, Kevin.

Kevin Weitzel: I love them.

Greg Bray: Now, I do have to give a shout out to Jimmy V, right? Growing up in the Raleigh area when Jim Valvano was the coach of the North Carolina State basketball team and they one the national chamipionship in 1983. I remember that game. This place was dedicated to him. He actually passed from cancer a while ago and has a cancer foundation, but it was great to be reminded of some of those memories as well. But more importantly, to spend time with everybody, just relaxing a little bit, getting to know each other, having some conversations moving around. There were a lot [00:18:00] of people there. It was fun. The food was good.

Kevin Weitzel: And we kicked off the next day with something freakishly fantastic, Greg. This speaker I love as a human being, I love as an industry expert. I love that they are willing to give so much back to the community at large. I can honestly tell you, and I don't want your head to get all big cause you still have to pass through doorways, but a highlight for me personally was your session, embracing online sales.

It was so on point. You showed viable examples. You showed a pathway, a clear pathway of what people need to do and steps that they need to have to create that online buying portal, if you will. For me personally, can't speak for the rest of the room, but for me personally, my favorite session, the one by Greg Bray of Blue Tangerine.

Greg Bray: Well, thank you, Kevin. I appreciate that. I hope it had some actionable takeaways. I was trying to give people a vision of what's possible and some of the steps that they need to take to get there. You know, you can't cover everything in one presentation, [00:19:00] but kind of catch the vision together.

Kevin Weitzel: And if you ever have to get from point A to point B, and there's a turbulent, horrible, horrible rushing water underneath you, and you don't know a way across, doggone it, have a kite contest. I love that story.

Greg Bray: That was a great story, wasn't it?

Kevin Weitzel: I love that story.

Greg Bray: And for those who aren't familiar with it, well, you should have come. I'm just saying.

Kevin Weitzel: That's right.

Greg Bray: You should have come. You missed out. Well, after that, we split again into our marketing track and OSC track. And on the marketing track, we got to hear from John Peragine and Melissa Cervin. John's from Audience Town and Melissa's from Lombardo Companies. John was sharing some of the tools that are there for deeper analytics into understanding our audiences, going well beyond the things that Google Analytics tells us.

I mean, he was getting into how many pets people have and what size pets they have and all kinds of things that are a different kind of demographic deep dive than what we are typically used to. And then, he kind of got Melissa's take, being a builder, on how she uses some of that data, the way that [00:20:00] they implement it and take advantage of these additional insights in their marketing messaging.

Kevin Weitzel: Yeah, it wasn't just your typical, what is somebody looking for 3, 2, you know, bedroom, bathroom count, square footage, master up, master down, whatever it be. It was truly like, I love the dog factors. You know, not only that they are dog owners, but they own two dogs and they're of this average size, you know, as a typical rule. Those are factors you need to know. If you've got more dog owners, are you incorporating a dog park or a dog walk in your community? That was eye opening because they had so many data points that a lot of people probably don't consider.

Greg Bray: Yeah, we won't get into like the privacy issues of all this, but because as marketers, we want all the data we can get. Right. So, we'll accept it for now, and hopefully it's sticks around for a while.

Kevin Weitzel: So, a lot of marketers have to struggle with how do they set a budget. Erica Waddell came in with another turbo tutorial. She's also a Blue Tangerine. She came in with how to set your paid media budget. That was an interesting one too. Also, she might be a brown belt in [00:21:00] the nerd factor. She might not be quite Mila's black belt prowess, but there was some high level nerd factor in there. I loved it.

Greg Bray: Well, and to give people some way to actually take it to the next level, she made her spreadsheet available for download after so that people could actually take their own numbers and plug it in and see what some of those budget calculations look like. So, again, trying to be very generous and help people move forward instead of just make them figure it all out on their own.

Well, and then we have probably our most popular speaker every year and that's Mr. Cabe Vincent from Blue Tangerine. Cabe brought the SEO insights again with all kinds of unique views of what's happening right now in the world of Google combined with some of the AI tools that Google is implementing on the search results page. But there's just something about the way Cabe says it that just helps people feel comfortable that they don't know as much as he does.

Kevin Weitzel: He tends to elicit, and this is year after year now, he tends to elicit the most number of audience questions, attendee [00:22:00] questions. And truth be told, if we weren't on a schedule, that could have gone on for probably a whole nother session just with Q and A.

Greg Bray: Yeah., people know that SEO is important, right, Kevin? They know it, they want to do better at it, and Cade was trying to help them understand that and make that happen. We had some more round tables on day two. So, for those who aren't familiar, you get to go to four different round tables out of our 13. You got to pick four of them, two on day one, two on day two. So, we rotated through those groups again. Great animated discussion, lots of insights shared for sure.

Kevin Weitzel: Fact. We came back out of the roundtables and we went right into Erik Martinez of Blue Tangerine. He was talking about ChatGPT and unlocking that with the art of creating prompts, establishing prompts, even knowing that it can create your own prompts for you. That's something that I thought was pretty interesting. I did kind of know, but I didn't know that anybody would put that to practice, but he even showed an example of how it goes to practice.

Greg Bray: Yeah, I think the framework that Erik was able to share that helps you think through how you give the tool [00:23:00] the right kind of information so that you get something better than just asking a simple question really makes a difference. And he provided, again, a lot of good examples, some use cases of where you might try different things.

He even showed how to make a quick video with the tools, how to get it to just from some text prompts and turns into a little video. So, all kinds of great insights there for using the AI tools, which we're all still figuring out. Right, Kevin. I know you've done a lot of experimenting and are using those in your work. I'm trying to figure it out, too. We're not there yet, right? It still takes a little fiddling around to figure things out, but Erik really, I think, moved people forward quite a bit.

Kevin Weitzel: Absolutely.

Greg Bray: And then, of course, Kevin, we came to the big finale, the end of day two, the presentation that was keeping people in their seats, not letting them leave early. All right. You were on stage with Mr. Matt Riley from New Home Inc and with Katelin Austin from Lennar. The panel discussion that you had with them about what's working right now in the market, what's [00:24:00] not, what are some of the challenges with interest rates and other types of things with weather related delays, all kinds of things that are going on right now. Having these two builders that have, again, very different perspectives, very different audiences and sizes and budgets to work with was really interesting to see the comparison Tell us a little more about what you were trying to accomplish there.

Kevin Weitzel: So, I had one major goal with this one and I wanted to basically show that there are some commonalities. Interest rates universally affect all homebuilders. Weather affects all homebuilders. People moving in or out of market affects all homebuilders. But, I wanted to showcase the difference between, I mean, Matt was pretty honest in their numbers. He said year one they did five homes, literally five homes.

To jump in headfirst into the pond and rest your entire potential future livelihood on five homes is insane. But they grew and grew and grew and they've had growth every single year and it's on an upward trajecteory. But no matter what that trajectory is, you compare the [00:25:00] opposite end of that spectrum, which is a Lennar.

We're talking one of the largest home builders in the world, and you can look at the two polar opposites as far as size and scale of companies. It was funny that the limitations that affect one that don't necessarily affect the other. And the factors that, you know, like budgetary, where one might have a much larger budget, but they have to be within the confines of their corporate limitations, they're corporate lane, if you will. Whereas there's a little bit more freedom on that beginner builder or that startup builder.

There was some interesting differences. Truth be told, the craziest thing that really came out of it was the fact that they are so similar in what they actually have to do and what they're trying to accomplish. So, similar end goals, just two different, completely different pathways of getting there. We even did a couple of audience questions where we wanted to find out how they aligned with this, and it was a pretty even split from one end of the spectrum, the other end spectrum, then some that consider themselves right in the middle.

Greg Bray: Kevin, I thought again, it was great information, really tied things together at the [00:26:00] end about how do you actually use these things in your day-to-day jobs. Their willingness to share was fantastic. And that brought us to the end of our day. And of course, we had a lot of fun along the way. We had some Kahoot games with some great prizes. I think our top prize was a $400 Remarkable tablet. We're not talking about trivial prizes here, folks. I mean, we had some $25 gift cards. I mean, when a $25 gift card is like your low end prize that tells you what we're dealing with here, right?

Kevin Weitzel: Absolutely.

Greg Bray: But Kevin, we've got some thank yous we got to do because this would not be possible without a lot of hard work. So, let's start off with the amazing sponsors that really helped make it all possible. Without their support financially, and frankly, they brought a lot of content too, and support as well, it wasn't just writing checks. And so again, a big shout out to our sponsors. Why don't you take us through the first group there.

Kevin Weitzel: We've got New Home Source, New Homes Directory, AtlasRTX, Audience Town, [00:27:00] CommVersion, and CommVersion came all the way over from England. These guys came across the pond, so they say ECI Lasso.

Greg Bray: And then we also had Home Builder Ops. We had NterNow, Novi Home, realtor.com, New Construction Group, Denim Marketing, Site Impact, and NEO, New Estate Only. And all of these very generous sponsors, the prizes we had were donated above and beyond their sponsorship contributions to be there. They contributed in our round table discussions, they were there to help people learn and grow just as much as they were to meet and network.

And then, of course, we had our benefactor sponsor, Homes for Hope, that we had an opportunity to meet with as well. They have a great mission. We love supporting them and giving them an opportunity to share their vision of the world and helping folks overcome poverty with our audience as well.

We also have some thank yous just to the folks that really make it happen behind the scenes. Of course, we [00:28:00] already gave a shout out to Leah Fellows from Blue Gypsy Inc. for the OSC track and everything she did there. You know, we've got some folks at Blue Tangerine and OutHouse that did all the heavy lifting behind the scenes, making sure everything was working properly.

Tabitha from your team did a lot of prep work. And on our side, Mila, from Blue Tangerine, just really the key to the organization and appreciate all of their attention to detail, shall we say, that makes it all come together.

Kevin Weitzel: Greg, it allows you and me just to be the pretty faces on the microphone.

Greg Bray: To be the pretty faces on the microphone. Okay.

Kevin Weitzel: Well, during the podcast, that's what people keep calling me. They're like, oh, you're the pretty face. I'm like, yeah, that's the one.

Greg Bray: Well, guess what, Kevin? We're going to do it again next year.

Kevin Weitzel: What time of year?

Greg Bray: We're going to be doing it next September 2025. It's going to be in Atlanta, Georgia. So, start setting your budgets now, make your plans, block your calendars. We'll get those final dates pinned down here just as soon as we can. But we don't want [00:29:00] any more of these excuses like, Oh, I didn't know you were going to do it, so I didn't plan for it. You know now. Plan accordingly.

Kevin Weitzel: So here, I'm going to do it this way, Greg. You ready for this one? Like when you're sitting in theater. In a world where marketing directors need to know what they need to know in September of 2025 in Atlanta, Georgia, The Home Builder Digital Marketing Summit.

Greg Bray: Awesome.

Kevin Weitzel: Oh.

Greg Bray: We're gonna, we're gonna take that clip and put it in our trailer.

Kevin Weitzel: We should, we should. Greg, I appreciate you. You're the one that brought OutHouse into this fold when you came up with this concept of just an educational only marketing summit. So, we appreciate you and all that you put behind it, your team, your efforts, your knowledge, your willingness to share. I don't have enough positive to say about you. I've gotten a friend out of this, a podcast co-host, a summit co-host. You and your abilities that you're [00:30:00] willing to give to the everyday Joes out there building homes, all the marketing people, all that information is commendable and thank you for being who you are and for coming up with this entire concept from the get go

Greg Bray: Well, I appreciate that, Kevin, and I certainly appreciate your support and encouragement. There's always days where you wonder if this is the right thing to be spending time on. Is anybody going to show up at the party kind of a thing, right? It's always a little scary sometimes to see, but your enthusiasm and support has been pivotal in making it all happen. So, a big thank you to you for joining me on the stage and making sure it doesn't get lonely up there and making sure that everybody knows where the sideburns are.

Well, everybody, we can't wait to see you in September of 2025 at The Home Builder Digital Marketing Summit. Thank you again for listening today to this episode of The Home Builder Digital Marketing Podcast. I'm Greg Bray with Blue Tangerine.

Kevin Weitzel: And I'm Kevin Weitzel with OutHouse. Thank you. [00:31:00]